Ethos

The service is to provide Christian Television programmes to meet the needs and the interests of the nationals, ethnic and the cultural groupings in the region.

• The programmes will be sensitive toward the regional cultures.
• While the broadcast language is in Persian (or Farsi which is the national language of Iran), later programmes with use of sub-titling, or voice-overs in other languages will enable broadcasting of relevant materials for other languages of the region.
• An important aim of the programming is to introduce all aspects of Christian faith.
• To address the spiritual, moral, social, needs, and concerns of the nationals of the region.
• Lift up the name of the Lord Jesus Christ, and portray the integrity of the Christian faith.
• Provide a broadcast vehicle into the region, for a wide spectrum of Christian programming.